Nom de Plume

As I gather my thoughts about Perseus, Medusa, SAC Capital, et al, I'm going to write a novel about doing public relations for the pharmaceutical business.  How hard can it be?  I mean, I'm an expert, or I used to be, so I'll just dole it out the way I did in the old days.

You'll need a fake name.
You think?
I do.
I was thinking the same thing.  I wonder if there's a formula, like they have for coming up with stripper names.
Dunno.  Worth Googling.  What's the book about?
I can't tell you.  I'd have to kill you.
Okay, don't tell me.
But the title is "Passion Fruit."
Wow.
I know.