But that's black with a "c." I had a moment to taste Coke Blak--no "C"--earlier today and have determined that the Coke people are the new kings of blak.
Joe Stirt, eponymous auteur of Bookofjoe.com, writes tellingly:
I am awfully fond of Bookofjoe.com for reasons like the above.
Why Coca-Cola BlaK is doomed to fail: It's simply too good
It's not only bad products that wither away and disappear: good ones do as well — perhaps even more often.
The most common reason, in my humble opinion (note to self: coin acronym), is that something is simply too good for its time and place.
Though it's meant to show off its "carbonated-coffee essence" the thing that most appeals to me about it is the wonderfully chocolaty flavor — not too sweet but, rather, in the words of Goldilocks, "just right."
Alas, it's far too quirky and exotic to succeed.
I predict the chance of being able to find this product at this time next year to be ≤ 1%.
Enjoy it while you can.